A rebranding of The Republic of Tea as Proüd Remedies. This rebrand gives a whole new look and style to the formerly type dominated packaging. All of the same amount of copy is used in this redesign without sacrificing any of the original information, all while able to maintain a new and different focus. In addition to this visual update, variety names were adjusted for a more encouraging approach; rather than to tell customers to "get gorgeous" or "get smart," this new rebrand tells them that they can already "be beautiful" or "be bold." All illustrations used were personally hand drawn.